The ActiveVideo CloudTV H5 core software technology platform enables cable providers to virtualize CPE functions by removing the user interface (UI) and user experience (UX) dependency on the CPE device and delivering pay-tv services and user experiences from the cloud at web scale. ActiveVideo CloudTV GuideCast ActiveVideo CloudTV GuideCast addresses these challenges by virtualizing the customer premise equipment (CPE) device. ![]() While OTT competitors operate on timescales of days, cable operators rolling out next-generation video experiences need several months or even years. Slow pace of innovation: Fragmentation also hinders a cable operator s ability to be responsive to changing market and customer demands. Even as operators roll out services like network-based DVR and casual gaming that should be readily monetized, the lack of features on legacy STB software (universal search, recommendations, advanced advertising) impedes real revenue growth. Growing gap between TV and other screens: Deployed STBs and software typically cannot support modern UIs, but can t be simply thrown out and replaced. Fractured user experience: As operators rely on different development environments to support each different platform, it becomes more difficult to create a consistent, branded experience for subscribers across all managed and unmanaged devices. As the number of devices grows each year, those costs grow as well. 1ΔΆ This level of device fragmentation creates significant challenges for cable operators, resulting in: High operational costs: Creating and maintaining hundreds of versions of software to account for each service (linear, on-demand, online) and interface for each different device represents a monumental operational effort. BBC s iplayer has more than 600 plus unique versions for all of the devices it supports! 2014 ActiveVideo Networks, Inc. Netflix, for example, has hundreds of unique versions for all the devices it supports and requires a huge staff of engineers to maintain them. Consider: Each different type of consumer device connected devices, smart TVs, Blu-Ray players, over-the-top (OTT) streaming media players, gaming consoles, etc. The unprecedented proliferation of mediacapable devices is slowing the progression, creating fragmented development environments and fractured user experiences. The reason: the very devices that are meant to connect. ![]() Even among the most aggressive cable operators, most have not yet managed to bring their experience to the broad base of devices their subscribers use. Indeed, some people believe this is already a reality. Extending the User Experience leads to Fragmentation Most service providers today view the extension of pay TV user experience to every device and screen subscribers want to use as a basic business requirement. As a cloud-based platform built on ActiveVideo s CloudTV H5 technology, CloudTV GuideCast lets cable providers deliver these new experiences extremely quickly, at web scale, and at a lower total cost of ownership than conventional software systems. ActiveVideo CloudTV GuideCast unleashes the user experience from device dependencies, letting cable operators render a state-of-the-art HTML5 user interface in the cloud, and deliver a consistent, branded TV experience to any device or screen. ![]() How can cable providers deliver more advanced features and UIs, across as many devices as possible, quickly, and at the lowest possible cost? The answer is in the cloud. Unfortunately, evolving cable TV to provide state-of-the-art multi-screen user experiences is an enormous challenge. These capabilities will not only make subscribers happier and more loyal, they will generate new revenues by connecting them more quickly with monetizable content and services. And, they want an intuitive, engaging user experience that extends consistently across all of the devices they use. Consumers want simple, universal search and useful content recommendations. And it s not just appearance functionality is also lagging behind. Cable operators have more valuable content to offer their subscribers than ever before, but they re presenting that content through set-top box (STB) user interfaces that feel increasingly outdated. Meanwhile, the screen that s the centerpiece of most consumers video experiences the family TV seems stuck in a time warp. 1 ActiveVideo CloudTV GuideCast: Delivering User Interfaces from the Cloud With the rise of modern smartphones and tablets, consumers can search for, browse, and view video content through slick, web-based user interfaces.
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